Northpeak Analytics came to us with a strong product but almost no organic visibility. Their target keywords were dominated by larger competitors, and the marketing team had no repeatable process for turning content into pipeline.
The Challenge
Rankings were stuck on page two for the terms that mattered most, technical SEO issues were slowing crawl efficiency, and existing content wasn't mapped to buyer intent.
Our Approach
We ran a full technical audit, rebuilt the site's information architecture around buyer-intent keyword clusters, and shipped a content and link-building program targeting the pages closest to converting.
The Results
Within two quarters, organic sessions had more than tripled and qualified pipeline from organic search became one of the company's top three lead sources.
