This DTC brand was growing fast but paying too much for it — rising ad costs were eating into margin, and the website wasn't built to convert the traffic it already had.
The Challenge
Customer acquisition cost had climbed steadily quarter over quarter, product pages were thin from an SEO standpoint, and Google Ads and Meta campaigns weren't working from a shared strategy.
Our Approach
We restructured campaigns around profitability rather than volume, optimized product and category pages for both conversion and search, and built a testing cadence across ad creative and landing pages.
The Results
The brand grew revenue through its peak season while lowering blended acquisition cost, with organic search picking up a growing share of first-touch traffic.
